Reading Material

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You often hear people say "It was there all the time" when it comes to things that they have overlooked. I believe that On Line Publications are one of those "overlooked" items when it comes to marketing. When you advertise with an On Line Publication you are really getting several bonuses for your advertising dollar. Here are a few of those bonuses:

• Your advertising is reaching all subscribed readership of the On Line Publication. I know this is a "Captain Obvious" bit of information, but these may or may not be PAID subscribers. Some publications let you read designated articles even if you just "like" them on Facebook. This opens the door to many, many, many potential readers.
• Let the On Line Publication do the Social Media Marketing for you. Most of the publications have spent large amounts of time determining what Social Media they need to be focusing on. This allows you to reach many people you may not have had access to.
• I am guilty (and so are many others!) of clicking on interesting articles that I come across on Facebook while waiting for the Doctor, Dentist, Car Repair, or even a haircut. I catch up on new restaurants in my area, upcoming concerts, and interesting activities that I may have missed otherwise. To answer the questions swirling around in your head.....YES, I do click through on some of the ads embedded in these articles for clothes, shoes, restaurants, electronics and many other businesses that interest me.
• Once you have clicked on an advertisement embedded in an On Line Publication, this sometimes triggers YOUR business ad in Facebook (if you are currently marketing with Facebook) to start running more often when the reader is scrolling through. This is a Double Dip!

On Line News Sources can also be included in this category as well. I am amazed at how many people watch their local news and weather more on their telephone than they do a regular TV! The same holds true with newspapers. While it is true that newspaper readership is in decline, there are still MANY people that read a newspaper ON LINE.

It is startling how economical a small ad can be in many of these On Line Publications. It is certainly worth investigation. Let us show you our findings and help you make a decision that is right for you and your business.   

All of these are excellent ideas to include when choosing to advertise with an On Line Publication. Sometimes they may even let you do marketing for FREE on their "Community Event" pages. It's always worth it to ask.