Social Media Marketing

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By having a strong Social Media presence for my business, will I indeed make MILLIONS? Well....this is a very valid question. What we are certain of are the many misconceptions concerning Social Media and how it impacts a business' bottom line. This is a big topic for debate.  Here is a simple and successful way I have found to summarize business social media marketing. The key words are actually right in front of us. Social Media is just that....."SOCIAL". So it only stands to reason that our business approach to social media marketing should be SOCIAL as well! "How does our business benefit our clients in a social setting?" is an excellent question to ask when approaching your company's social media marketing. Social Media marketing will help you gain more clients over time. It is a developmental process, but it is very important in today's communication. Make no mistake......the biggest takeaway here should be: If your business is not on Social Media, your clients can't and won't find you. 

Businesses can easily fall prey to the thousands of so called "marketing companies" that are just interested in tacking on their fees to your on line marketing. This is so common. I have literally vetted thousands of companies that were only interested in taking your business marketing dollar and sticking it in their pocket. When companies cold call and promise number one search positions on Google, along with the flashiest social media pages ever to be seen, my advice to you is RUN! My favorite unscrupulous so called "marketing companies" are the ones that actually promise immediate LARGE revenue increases just by paying unnecessary fees to them. When these types of companies call you....my best advice is to HANG UP! Rely on a person that knows and understands your business and how it needs to be represented in on line marketing.

I was asked by a business owner why Social Media Marketing takes so much time? He said that his daughter was spending 40+ hours on the family business' Social Media Marketing.....and this wasn't even her full time job. Fear not! Your small business can easily manage all of it's Social Media Marketing and look like a pro doing it.  I can show you how it can be done in a timely manner. Keep in mind, if you have a larger company you may need a person to handle your social media and web marketing full time. It is important to keep your company in the public eye consistently. Let me help you decide what a good time budget for social media marketing would be for your company. Also I can assist with what type of info will be most interesting to your clients. Focus on making an impact with your posts and and what actually will bring the clients in. "Posting wisely" and consistently will help your business go a long way in Social Media Marketing.  

One word answer: YES! But.....keep your wits about you. Your business will not actually generate bags of cash just because you posted on Instagram this morning. The revenue generation will come over time by gaining new clients.  Use the Social Media platforms to make your business interesting and give your clients information they can use. I can help you make a list of what type of postings will have the most impact for your business. There is no magic. It is all just straightforward marketing common sense. 

The newer folks on the Social Media Marketing block are the Review Websites. I will make this really simple for you. 

YES you should claim your business on GOOGLE and YELP. 

YES you should always do your best to satisfy your clients and then informally solicit a review. (hopefully a GOOD one!)

YES you should answer any review that was unfavorable with a brief polite apology and explanation.

NO you should never panic or get upset if you receive an unfavorable review. Address it politely and work to resolve the situation.

NO you should NEVER get involved with a company that promises to improve your reviews with GOOGLE or YELP. Most of these companies are SCAMS!

Remember: Every great review your business gets helps "lessen the impact" of any poor reviews from the past. I have lot's of experience with YELP and GOOGLE reviews. Let me help you with this new business tool. 

A very popular way to market on Social Media sites are the "Click Through" and "Bidding for Ads" that you see pop up on primarily your Facebook and Google pages. Now sophisticated programs are literally following you EVERYWHERE and determining what type of ads your clients might want to see, including your business ad if that's one of the marketing tools you have decided to use. (Feels very James Bondish if you ask me!) These can be highly effective but they can also be highly expensive. The phrase "IT'S A JUNGLE OUT THERE" is the best way to describe this type of marketing. The reason for this is due to the highly complicated way Facebook and Google have setup their advertising fee schedules. It would be very easy for you to figure out just what / how to spend if you were.....Part Wizard, Part Fortune Teller, Part Mathematician, Part Sociologist, Part Psychiatrist and Part Daredevil.  Fortunately for you, we have found just the right people to handle this job. Don't let this lead you away from "Click Through" or "Bidding" types of marketing.....IF it is right for your company, I can work with you and decide how to best use this exciting marketing platform.