Website WOW
When to say WHEN
If you think you are putting too much information into your website, you probably are. Think of your website as a billboard and you are flying down the highway at 65 mph. Your eyes will only pickup on limited amounts of information. If you aren't interested in the content, you probably won't look at all. The same holds true with websites. Remember: Less is more!
Reach out and GRAB THEM
Having interesting photos, bright colors, humorous captions are all ways to keep people tuned in to your website. The longer they stay on your site, the more likely they will be doing business with you. Don't let your site be a boring place holder. Keep content "alive and vibrant"
To VIDEO or not to VIDEO
I hear the question, "Should I include a cool video on my website?" The answer is YES, but with a bit of advice. Don't let the video be too long or slow your website loading time down. Don't have loud music playing that interrupts the attention of the viewer. Don't include videos that look like your mother shot them with her cell phone. Keep your videos short, professional, and focused on your business. Videos don't have to cost lot's of money to produce. Note: They are now filming award winning documentaries with iPhones. It's all comes down to the content that will make or break a video.
Promote Current Deals
Everyone likes a deal! It does not matter what type of business you have, you can always offer a special that someone will find appealing. Hopefully it will be a large number of "someones". You have to be careful that you don't give away all the profits with your specials, but a good promotion can really help people stay on your website and eventually become your client
SEO Uhhh Ohhh
Please promise me one thing......Don't ever pay someone to increase your "Search Engine Optimization" without reaching out to me first! There are literally THOUSANDS of companies spending endless hours cold calling to get you to quickly part with your hard earned money. They will promise you everything but a new kitchen sink.....and I think one of them I spoke with even promised me a new sink! There are many, many, many complicated algorithms and formulas being used to get your site high up on the GOOGLE search engine list. Some of them you can control, and some you can't. It is too complicated to go into at length in this small space. Please reach out to me and I would be happy to help your business move up in the GOOGLE searches without spending a fortune to do it.